Say hello to plum – Autumn’s not-so-secret style weapon. Rich, warm and just the right amount of moody, plum is the perfect transeasonal colour for when the weather can’t make up its mind. It plays incredibly well with denim and layers, instantly making outfits feel more styled. Easy to wear but big on impact, plum brings a fresh pop of colour to Autumn wardrobes while still feeling timeless, wearable and very Elm.